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  • Packagir ® : A pack talking to shopper and consumer A registered trademark of Stratégir Group

    Both lives of the pack are truly evaluated: within the competitive setting when 'talking to the shopper' and on its own when 'talking to the consumer'

    Respondents connected to purchase situation using life size environment and latest technologies

    Combination of tools like qualitative insights and eye-tracking measures to track performance of the pack

    Databases to enrich conclusions and set action standards

  • Bridge ® : Asses performance of new product development A registered trademark of Stratégir
    Group

    No black box modeling: volume forecast based on consumer results and panel market data

    In-depth marketing analysis of the market and key variables for launch success like penetration and repurchase

    Lighter solutions to a full STM (Simulated Test Market) still extrapolating penetration and volume

  • Shelf Test: Quantify the economic impact of new shelf displays A proprietary solution of Stratégir Group

    Develop arguments to strengthen your position vs. Retail

    Stable test conditions and strong realism of the shopping environment at life-size

    Researchers who master both shopper and test expertise